Jamon Jamon Paella started when the owner was on holiday in Valencia, Spain in 2001, and walked into a charcuteria named Casa Vela. The place was adorned with hundreds of legs of jamon on the walls, and had a huge range of cheeses, other charcuterie and red wine. He fell in love with the place, and brought lots of sliced jamon and cheese back for his friends.
Later on, the idea developed of selling sliced jamon and cheese online in the UK. This was tried, and met with limited success.
One summer's day, while enjoying a cup of mint tea in Golborne Road market in the summer of 2004, the idea developed to sell baguettes filled with jamon and cheese on that same street market. The stall opened in October 2004, and the menu expanded to include freshly made tortilla (Spanish omelette), hot soups, grilled chorizo and paella. Where possible, we always used local suppliers; Golborne Road has enough variety to put any supermarket to shame. It was here the lessons of street catering were learned until we finally left in November 2006.
Summer 2005 brought the first of several music festivals where Jamon Jamon Paella opened its tent to hungry revelers. The Big Chill and the Somerset House Film 4 Summer Screenings were the first on the list, and there have been more each year since.
Our ethos is simple:
• use local suppliers where possible
• use great quality ingredients
• provide the best possible meal for the person enjoying it.
In January 2007 we were relocated to stall 89, Portobello Road, in front of Office. This is a far busier street market, and we’ve expanded to 3 large gas burners, where one can use pans 1 metre wide for cooking. The team expanded from 1 to 4, and the rest, as they say, is the future...